---
url: 'https://dri.es/marketing-technologies-for-engineers-not-marketers'
title: 'Marketing technologies for engineers, not marketers'
author:
  name: 'Dries Buytaert'
  url: 'https://dri.es/about'
date: '2019-01-07T12:12:33-05:00'
license: 'https://creativecommons.org/licenses/by/4.0/'
type: blog
tags:
  - Marketing
published: true
id: 4706
---

# Marketing technologies for engineers, not marketers

[Casey Winters](https://caseyaccidental.com/) writes about [why marketing technology companies should change their target customer from marketers to engineers](https://caseyaccidental.com/martech/). Casey's blog post is guaranteed to generate some "ahas".
