---
url: 'https://dri.es/acquia-rebrands-around-content-and-drupal'
title: 'Acquia rebrands around content and Drupal'
author:
  name: 'Dries Buytaert'
  url: 'https://dri.es/about'
date: '2026-09-14T20:13:35-04:00'
license: 'https://creativecommons.org/licenses/by/4.0/'
type: blog
summary: "Acquia's new brand puts Drupal front and center, with a focus on trusted content for the age of AI."
tags:
  - Acquia
  - Drupal
discussions:
  - { platform: LinkedIn, url: 'https://www.linkedin.com/feed/update/urn:li:activity:7505421394827108353/' }
published: true
featured: false
id: 6331
---

# Acquia rebrands around content and Drupal

Today [Acquia](https://www.acquia.com/) launched a new brand, and my favorite part is the updated logo. Right under the Acquia name, it now says "Powered by Drupal".

Drupal has always been at the core of Acquia, but for the past 5 years it was less visible in how we described ourselves. Now it's front and center again. 

<div class="large">
  ![Acquia.com homepage promoting Acquia as "the agentic content platform that marketing loves and IT trusts".](https://headers.dev/files/cache/acquia/acquia-com-september-2026-640w.png)
</div>

But that is not the main reason for the rebrand. The bigger reason for the rebrand is to help people see what Acquia has become. Our products have evolved faster than awareness of them.

The new brand leads with content instead of digital experiences, and the homepage calls Acquia an "agentic content platform" rather than a "digital experience platform".

[Acquia Source](https://www.acquia.com/products/source) is our new *command center*, bringing content management, digital asset management, and web governance into one workspace. [Acquia AI](https://www.acquia.com/products/source/ai) coordinates agent work across those tools. 

For agents to work safely across these tools, they need content they can trust and clear rules for using it. Somebody still has to decide what is approved, who can use it, and where it can go. I wrote about that in [AI and the great CMS unbundling](https://dri.es/ai-and-the-great-cms-unbundling), and the new brand puts that idea at the center of our story.

Drupal is well suited for that job. Structured content, granular permissions, workflows, and revision history are the things agents need to work safely, and Drupal has refined them for years.

Customers can use Acquia Source CMS, our [fully managed Drupal SaaS offering](https://dri.es/the-product-we-should-not-have-killed). For teams that want full control over their Drupal sites, we offer Acquia Cloud. Acquia Source brings sites on either platform into a shared workspace.

As you scroll the new homepage, it builds up our technology stack one layer at a time, starting from Drupal.

https://www.youtube.com/watch?v=s38IkIirDeo

Acquia leaning into [Drupal](https://www.drupal.org/) is also good news for Drupal itself. It helps close the [gap between Drupal and its reputation](https://dri.es/the-gap-between-drupal-and-its-reputation). Drupal is still often seen as a CMS that requires a developer for everything, even as improvements in recent years have made it easier for marketers to build pages and manage content themselves.

So alongside the new brand, we'll be investing more in helping the Drupal community evangelize Drupal, reaching developers and marketing leaders who may not have looked at it in years. I want more people to see what Drupal has become.

PS: Follow the discussion on [LinkedIn](https://www.linkedin.com/feed/update/urn:li:activity:7505421394827108353/).